Email Marketing & Automation
Email that earns its place.
Machina builds email systems that generate revenue and retain customers — behavioral automation, lifecycle sequences, and campaign strategy that compounds over time. We handle strategy, copy, design, and build.
Proven Results
Email that delivers measurable outcomes
Common Problems
Why most email programs underperform
Most email programs fail for the same three reasons. Identifying which applies to your program is the starting point for every engagement.
Low deliverability
Emails landing in spam before anyone reads them — SPF, DKIM, and DMARC misconfiguration silently routes your emails to junk. Most businesses never check their spam rate and assume the problem is their subject line.
No behavioral automation
Broadcast newsletters sent to everyone instead of triggered sequences based on what someone actually does. When the same email goes to a first-time visitor and a five-time buyer, neither gets the message they need.
No revenue attribution
Open rates reported as success while no one tracks which emails drive actual purchases or conversions. Without attribution, you cannot tell what is working, what to scale, or what to kill.
Our Approach
How we approach email marketing
Email is the only marketing channel you own.
Social reach is rented. Ad placement is auctioned. Algorithm changes can zero out years of audience-building overnight. Your email list is different — it is yours regardless of platform policy shifts, reach throttling, or account suspensions. A business with 10,000 engaged email subscribers has a distribution channel that cannot be taken away.
Automation earns more than broadcasts.
Welcome sequences open at 50–80%. Cart abandonment emails recover 5–15% of lost revenue. Post-purchase flows drive repeat orders and reviews. These sequences run indefinitely without ongoing effort — one build, perpetual return. The newsletter-only approach requires constant creation for diminishing returns.
Deliverability is a technical problem before it is a content problem.
SPF, DKIM, DMARC, engagement signals, and list hygiene determine whether your emails land in the inbox — before anyone evaluates your subject line or content. An email that lands in spam has a zero percent open rate regardless of how compelling it is.
Every email needs a measurable outcome.
Open rate is a vanity metric. We track revenue per email, conversion rate, and impact on customer lifetime value. Good attribution means connecting a specific email to a specific action — a purchase, a renewal, a booked call — not inferring results from clicks.
What We Build
Six email systems that drive revenue
Every type of email has a job. We build each one to perform that job well, then connect them into a system that works across the full customer lifecycle.
Welcome sequences
The highest-open-rate email in your account, and most businesses send it poorly or not at all. We build welcome sequences that orient new subscribers, establish expectations, and drive them to a first meaningful action — a purchase, a booked call, a product activation. Typically 3–7 emails, timed intelligently over the first two weeks.
Lead nurture drips
Move cold prospects to ready-to-buy through a structured sequence of education, social proof, and offers. Triggered by list signup or content download, timed to a buying cycle, and personalized by the prospect's segment. These run automatically while your sales team focuses on people who are already interested.
Re-engagement sequences
Disengaged contacts drag down your sender reputation and suppress deliverability for everyone. We build re-engagement campaigns that identify subscribers who have not opened in 60–90 days, send a targeted sequence to recover them, and automatically sunset those who do not respond.
Post-purchase and retention flows
The sale is the beginning of the retention loop, not the end. Post-purchase flows confirm the order, set expectations, request reviews, and introduce the next relevant product or tier. We reduced churn 45% for a SaaS client by building behavioral sequences that detect disengagement and intervene before the customer decides to leave.
Abandoned cart recovery
The highest-converting automation in e-commerce. A shopper adds items and leaves — a sequence fires at 1 hour, 24 hours, and 72 hours with progressively stronger incentives. Industry average recovery rate is 5–15% of abandoned carts. We built flows on Klaviyo contributing to $541K in email revenue for a fashion brand over 12 months.
Churn prevention and win-back
For SaaS and subscription businesses, churn prevention is the highest-leverage email work you can do. We build at-risk identification logic that triggers intervention sequences when usage drops, renewals approach, or engagement signals decay. Win-back sequences target customers who have already churned with offers timed to when they are most likely to reconsider.
Client Results
Email programs that produced outcomes
E-commerce · Klaviyo
Fashion Brand
Rebuilt deliverability, built a 14K VIP program, A/B tested every template. Email went from 20% to 50% of total revenue over 12 months.
B2B Software
SaaS Platform
Behavioral sequences detecting disengagement before customers decide to leave. Churn intervention emails sent at the exact moment intent to cancel peaks.
Retail
E-commerce Brand
Abandoned cart sequences at 1, 24, and 72 hours. Post-purchase flows that drove repeat orders. Email became the primary revenue channel within 12 months.
How We Work
Audit to live automation in 3–5 weeks
Each step is documented and requires your sign-off before the next begins.
Audit
We review your current email setup, deliverability configuration (SPF, DKIM, DMARC), list health, existing automations, and what has and has not performed. Most businesses discover they have more leverage in their existing list than they realized.
Strategy
We map the full customer journey — from first touch to loyal customer — and identify every place email should be working for the business. This includes automation triggers, segment definitions, send frequency, and how email fits into the broader marketing stack.
Build
We write the copy, design the templates, build the automation logic, and connect your email platform to your CRM and e-commerce stack. Copy is written to match your brand voice. You review and approve all content before anything enters a live environment.
Test
Every email is QA'd across Gmail, Outlook, Apple Mail, and major mobile clients. Every automation trigger is verified. Tracking is confirmed before launch. We check spam scores and run deliverability tests to ensure technical configuration is correct.
Launch
We launch with close monitoring on deliverability, open rates, and click rates. We watch the first 48 hours of any new automation carefully and make same-day adjustments if anything underperforms. Phased rollouts are used for large list campaigns to protect sender reputation.
Optimize
Monthly reporting covers revenue per email, conversion rates, list growth, and deliverability metrics — not just open rates. We run ongoing A/B tests on subject lines, timing, and offers. Performance compounds over time.
Comparison
What a Machina email program looks like vs. typical approaches
| Typical approach | Machina |
|---|---|
| Newsletter blasts to entire list | Segmented sequences by lifecycle stage and behavior |
| Open rate as primary success metric | Revenue per email, conversion rate, and LTV impact |
| Generic platform recommendation | Platform matched to business type, complexity, and existing stack |
| Copy and design handled separately | Strategy, copy, design, and build all in one engagement |
| Emails sent without deliverability audit | SPF, DKIM, DMARC verified before first campaign |
| Set up automations and never touch them again | Monthly optimization and A/B testing as standard |
| No attribution beyond opens and clicks | Revenue attributed back to specific emails and sequences |
FAQ
Email marketing questions, answered
Related Services
Pair email marketing with
Email works best as part of a connected system. These services integrate directly with email to extend the program.
Make email your most reliable revenue channel.
Start a ProjectService Area
Email marketing across California
Based on California's Central Coast. We serve businesses across the Central Coast, Silicon Valley, and greater California — fully remote.
Ready to turn your email list into a revenue channel?
Most businesses have hundreds or thousands of contacts sitting idle. We audit what exists, identify the gaps, and build the systems that activate the list you already have.